ABOUT THE BRAND

BABBA Pro was created by Alex Anderson-Gordon, an award-winning brow specialist, educator and industry consultant with over ten years of experience working exclusively with brows.

After years of working hands-on with clients of every skin tone, hair texture, and background - including celebrities, brand campaigns, and education platforms - Alex saw a consistent gap in the professional beauty industry: products that claimed inclusivity, but weren’t truly formulated with all skin and hair types in mind.

As a brow artist specialising in melanated and sensitive skin, Alex understands first-hand how many formulas on the market can be too harsh, poorly researched, or created without real-world treatment experience. BABBA Pro was born out of a desire to change that.

Every product is developed with intention - combining performance with skin and hair health - and rooted in extensive ingredient research, professional testing and education-led formulation. From barrier-supporting actives to calming, anti-inflammatory ingredients, BABBA Pro products are designed to work with the skin, not against it.

Inclusivity and diversity aren’t trends at BABBA Pro - they are the foundation. The brand exists to raise industry standards, champion real expertise and provide professionals and clients with products they can genuinely trust.

BABBA Pro is for those who value thoughtful formulation, real results and beauty that enhances rather than overpowers - because when products are created with care, knowledge and inclusivity at their core, everyone benefits.